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What is Floki?

Floki coin

Floki is the cryptocurrency and the utility token of the people within the Floki Ecosystem. Its purpose would be to be the number one recognized and used cryptocurrency everywhere, centered on utility, charity, people, advertisement. By the time of writing this, there are more than 490,000 holders of Floki, and the coin has a solid global brand backed by marketing partnerships.

About Nottingham Forest F.C.

Nottingham Forest, a professional football club of England, at present, playing in the highest level English football competition, the Premier League. Nottingham Forest was founded in 1865 and has won several major titles, including two European Cups (now known as the UEFA Champions League) during the late seventies. The club plays its home games at the City Ground in Nottingham.

City Ground stadium

Last year, Nottingham Forest finished 16th in the EPL, with an average home attendance of around 29,000 people.

The collaboration between Floki and Nottingham Forest

As the official cryptocurrency partner of the club, FLOKI will promote itself through the club on the EPL stage of football. Among these, the company gets to show a three-minute LED advertising during home matches and get its brand pictured on interview backdrops and press conferences.

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This deal puts Floki into one of the most popular leagues of sports in the world, a league that has an estimated number of over 2.7 billion viewers per matchday. In addition to selling its token, Floki will exhibit Valhalla, its sister brand - an MMORPG game. The partnership will give impressive exposure for both brands on stadiums, online, and social networks.

Earlier this year, Kraken also partnered with Tottenham Hotspur as their Official Sleeve Partner for all teams starting from the 2024/2025 season. Similar to the Nottingham and Floki partnership, this collaboration aims to enhance fan experiences through exclusive content and events.

Floki’s goals

Floki is looking to become one of the biggest brands in the crypto space and this partnership fits in well with its plans. It is with this wide reach of the Premier League that the campaign will seek to popularize Floki while putting a spotlight on Valhalla across the season. Nottingham Forest’s Chief Operating Officer Paul Bell was upbeat about the partnership, pointing out that Floki is at the frontier of its industry.

The English Premier League (EPL) is the sports league with the highest level of attendance ratings across the globe. It has more viewers than the UEFA Champions League and the Bundesliga combined. It reached a total audience of 3.23 billion people in the 2022/23 season, with broadcasts to 712 million households across 190 countries. Nielsen reports that 2.01 billion viewers watched live matches, while 1.22 billion tuned into highlight shows and related programming. English Premier League clubs also possess an overwhelmingly huge follower ship on the social media platforms, having more than half a billion of the fans following them on the various platforms such as Facebook, Instagram, TikTok, X, and YouTube.

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Floki Crypto Officially Partners With Nottingham Forest F.C.

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